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Like so many products that we use every day, SweetSpots were born of necessity. During a practice session with his U12 club soccer team, SweetSpot inventor, Joel Nitz, envisioned a band that he could slip onto his players' cleats to keep their laces from coming untied in games and practice sessions. Loose, dangling laces interfere with play and are a definite safety hazard. On his way home from practice that afternoon, Coach Nitz picked up an innertube at a local motorcycle shop, cut the tube into 3-inch- wide bands and SweetSpots were born. The innovation was an immediate hit, not only with his players, but with virtually every coach, referee, player, and Soccer Mom that saw them. Everywhere his U12 Eagles' team played, folks were asking about the SweetSpots.

Although not intended initially to be a commercial product, SweetSpots were a sought-after soccer accessory from the outset. From that beginning in the early 1990's, SweetSpots have found their way onto soccer fields and soccer and sporting goods stores across the USA.

The primary target market for the company is still the young soccer player from beginner to U12 or U14, but it's not unusual to see players of all ages, and in nearly every sport, wearing brightly-colored SweetSpots. Black was the sole color in the early years, but players and coaches soon began requesting Sweetspots to match uniform and club colors. There are now 15 beautiful colors in the SweetSpot arsenal.